Rapper/new dad Jay-Z has released a brand-new promo for Rocawear the first ever for the clothing company he co-founded.
The new spot features a retrospective starting with his journey as a kid growing in the projects of Brooklyn with dreams of making music history all while present-day Jay discusses his rise via voice-over: ""My goal was to have one gold album and that was it. And then it became, I want to show that an artist can ascend to the executive ranks.""
That ambition and ethos have helped Rocawear maintain its position as the No. 1 brand in its space for more than a decade, prompting Jay-Z to add: ""Rocawear just keeps reinventing itself and redefining itself every single day."" Check out the video below!
Photos: Beyonce and Jay-Z Release Photos of Blue Ivy
Kanye West and Jay-Z's New Music Video May Trigger Epilepsy
Beyonce and Jay-Z Welcome a Baby Girl!