GREEN BAY, Wis. (WTAQ) - It was a busy day at 1265 Lombardi Avenue, as Packers fans stormed the doors of the Packers Pro Shop to grab some NFC Championship gear.

"We're doing everything we can to keep up," says Director of Retail Operations Kate Hogan. "We got some product overnight, we expect shipments coming this afternoon again right through Wednesday."

Hogan says they even opened an hour early Monday because they knew it would be busy. 

Hogan says this is the first time the Packers will go to the Super Bowl since they opened the larger pro shop.

"It'll be interesting to see how it unfolds," Hogan says. "But it's going really well so far."

Meantime, the Packers visit to the Super Bowl is expected to create a positive financial ripple effect in the area for months to come.

A study last year pegged the economic impact of Packer's training camp at around $7.4 million dollars.  A trip to the Super Bowl should provide a boost to that.

"Folks from across the country have a keen interest in the 2 teams playing in the Super Bowl," says Brenda Kraynick with the Greater Green Bay Convention and Visitor's Bureau.

Kraynick says you can't put a dollar figure on the free publicity. Calls have even come in from media outlets wanting to know what we eat.

"I have, in fact, gotten a few requests already for what people eat here in Green Bay during our tailgaiting parties," says Kraynick.

Kraynick says local hotels will be booked up during Super Bowl weekend from out of town Packers fans who want to be close to the action.