I assume everyone has heard of the television show Vampire Diaries which airs on the CW Network. If you haven't, it doesn't really matter because understanding the plot has nothing to do with the picture posted below. The pic is of a new ad campaign in NYC for the show:
Nice. I get what they are trying to do but if anyone actually catches VD while watching the show, I'm guessing the CW will have to hire a couple of extra lawyers.