This one isn't bad, but I'm not sure I agree with the strategy of pre-releasing these ads. Doesn't that defeat the whole purpose? I can see creating pre-game buzz, but wouldn't you then just tease a portion of the ad? You spend $4 million for a :30 second ad(probably less than double that for a :60) and you give it up early online? What's the sense of road testing them online once the buy is made?