As in the people who do not participate in organied religion. The point of this story is to go in search of the "nones" who say they believe in God, but do not belong to an organized religion. The story asks several clergy why they think this is happening. There is a recurring word that appears without much explanation, if any; hypocrisy. What is it that they perceive as hypocrisy by many of America's churches?
Is it that not all churches support gay marriage, or illegal immigration, or don't go with the feel good "it's okay God still loves you" and actually impose the importantce of moral living and, yes, judgement?