For the first time, visitors and other "foodie" types are being recruited to see what the Green Bay area has to offer.
This summer, the Greater Green Bay Convention and Visitors Bureau is introducing Greater Green Bay Restaurant Week.
"There are a lot of great chefs that we have here in the Greater Green Bay area, and they've chosen to make this place their home," says Brenda Krainik, marketing director at the Greater Green Bay CVB. "They're so good; they could easily be in a larger Los Angeles or New York and be a very popular restaurant."
It'll be 8 days of discounted dining, from Thursday July 11 through Thursday July 18, at 60 restaurants in the Green Bay area.
"We initially had a goal of around 40, but there was such an interest from area restaurants," Krainik says. "In an effort to attract new customers during a slower time of year, we're reaching out to visitors from all across the region and Upper Michigan to try and see what our restaurants have to offer."
At the event website, you'll find menus listed for each restaurant showcasing a prix fixe menu; simply a collection of items presented as a multi-course meal. Restaurants will offer a choice of three items like an appetizer, an entrée and a dessert, at a set price that is at a reduced cost.
Menu options include a $10 Lunch, $10 Dinner, $20 Dinner and $30 Dinner. Each amount is per person. Every menu at every restaurant is different. When visiting a participating restaurant, the diner just has to ask for the Restaurant Week Menu.
There are no passes to buy, no coupons to carry and no cards to punch. Reservations, however, are recommended.
"The restaurant itself has a chance to gain a new customer, and the customer has a chance to try a food for a lower amount than what they would normally pay," said Krainik.
The website assists diners in “planning” their Restaurant Week experience.
"We thought that not only would visitors come to eat, they would possibly visit a winery or they may go to shop at some of our retail. It kind of rounds out their culinary experience when they travel," Krainik said.
Restaurant Week is being promoted by the CVB throughout the state of Wisconsin and in the Upper Peninsula of Michigan, with the help of a Wisconsin Department of Tourism Joint Effort Marketing grant.
“Everyone eats when they travel. We expect that visitors will plan a vacation to experience Green Bay in a whole new way,” said Krainik.
I will continue to bring you more surrounding this event, featuring some of the restaurants hosting this opportunity and to remind you about how this inaugural event will work.